Vertical Farming: Catalyst for Customer Value Creation in the Hospitality Industry – Presented by Cristian Toma, Kalera

cristian toma

Cristian Toma, Kalera (former Eco Convergence Group), will speak at at Vertical Farming Conference, on June 26, during AgriFood Innovation Event 2019 in Venlo, The Netherlands.

The vertical farming industry is now at the peak of expectations. However, this favorable window will close soon if we – as an industry – do not prove our economic viability. This is particularly challenging in a commoditized industry such as fresh produce supply. Technological innovation does not automatically lead to economic success – it must be applied in the right business context.

My presentation discusses how vertical farming can disrupt and innovate fresh produce supply in the hospitality industry. In order to be successful in a commoditized industry, one must be able to build durable customer relationships.

Vertical farming provides a platform that can be used as a catalyst for creating customer value, and the presentation shows how this can be achieved in the context of the hospitality industry.

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